What does it really mean to be an Agent of Change?
For Lido Ghali, it begins with curiosity, courage and the willingness to question what already exists.
In this episode of Conversations with Agents of Change, I speak with Lido, a self-taught product designer and product manager whose career has taken him across Morocco, Egypt, Ireland and China. Over more than 15 years, he has worked across product strategy, UX, software, analytics and AI, helping to turn complex ideas into products that people can actually use.
One idea runs through our conversation: good innovation does not begin with technology. It begins with understanding the problem.
Lido describes the user as the starting point of product design. Rather than building something first and then searching for people who might want it, he argues that organisations need to understand the real problem, the behaviour around it and the people experiencing it. As he puts it, products should be solutions to existing problems.
That same thinking shapes his view of collaboration. Designers, engineers, customers and other stakeholders should not be brought into a project only when their expertise becomes convenient. The strongest solutions emerge when different perspectives are involved from the beginning.
We also explore artificial intelligence, where Lido offers a refreshingly practical perspective: AI is an accelerator, not a replacement for human expertise. It can help people work faster, learn differently and explore new possibilities, but judgement, experience and critical thinking still matter.
Perhaps the most powerful part of the conversation, however, is about change itself.
Lido describes an Agent of Change as someone with the courage not to accept the status quo — someone willing to say, there is another way.
And meaningful change does not always begin with a huge transformation. Sometimes it begins with something much smaller: small steps, discipline, consistency and the willingness to stop waiting for perfection.
Lido’s story is a reminder that expertise does not always follow a conventional path, innovation does not always require a revolutionary idea, and change does not always begin somewhere outside ourselves.
Sometimes it begins by noticing something that could be better — and deciding not to remain a bystander.
Listen to the latest episode of Conversations with Agents of Change with Lido Ghali.
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